our theory on the extinction of the dominion post.
do people wait for the saturday dominion post to then go looking at properties on the sunday?
Does it get the passive buyer?
Those who have an interest in property but not actively looking online.
does the older generation still read the dominion post?
Maybe not extinct but endangered?
With how quick the digital space moved we can update open home and viewing times within a second of sending it live. All portals have an app now so you can plan your Sundays around open homes plus find your dream home within a few clicks.
If a property has a price change this is updated and automatically sent to those interested.
You can use the property apps like Trademe to watch the video and see all photos.
Do we use it?
Yes. But not often. We use it when our target market is a user over 60.
Why do other real estate companies/agents continually use it?
Simple - PROFILING for the agents benefit.
Where are most people viewing properties?